November 11 is coming up.
Those of you in retail, especially in Asia, certainly know what this means.
Alibaba raked in 17.8 billion USD on Nov 11, 2016 alone.
See for yourself in the infographic below on what behemoth of a day of consumerism Nov 11 will be.
After the customary gifting on Valentine’s, Mother’s and Father’s Days,
Just when you were probably wondering “what will they think of next”,
“Singles’ Day” is another forged day to epitomize materialism by riding on the loneliness and bitterness of being single.
You see, it’s got at least four 1’s in the date, rubbing the one-ness in.
Singles’ Day is now celebrated as the ultimate e-commerce sale day.
In one single day, unfathomable amount of sales are made in all Chinese online shopping sites.
Neighbouring regions are eyeing this opportunity to adopt this online tradition for the extra ka-ching.
The more lonely you are, the more you should treat yourself with expensive purchases of merchandise to ease the pain, they say.
Does this sound right to you?
Unnecessarily hoarding cheap trendy goods with poor quality, a “planned obsolescence”, just so that you feel better from the miseries of life.
If we end up destroying the planet because of overpopulation and the entire human race’s survival, it couldn’t be helped.
How would you feel if we end up trashing Earth because of purchases of extra power banks, diet pills and this season’s high heels, just because we are lonely?
m.